Use of Social Media is very important for all Aviation Managers

Why the Use of Social Media is very important for all Aviation Managers?
Social Networking is increasingly emerging as an essential communication tool for the travel industry. The growth of social networking phenomena in the Airline industry initially commenced through sites such as Facebook, Twitter and Myspace since it has been growing with more professionalism with the turn up of new industry specified social networks (e.g., Without much research on how to engage with potential customers, many airlines have started using Twitter streams. Addressing the customer concerns and complaints is not possible by many airlines on social networking sites since they do not have any defined strategy.
Over 2000 airlines operate more than 23,000 aircrafts, providing service to over 3700 airports in today’s Global Airline Industry. The world’s airlines flew almost 28 million scheduled flight departures and over 2 billion passengers were carried in 2006. Over the past 30 years, the growth of air travel has averaged 5% approximately, with annual variations due to the differences in the economic fluctuations and circumstances in different regions of the world. The total revenue for the industry expected by IATA will be about $545 billion in 2010, rise of 13% from $483 billion in 2009. Every corner of the globe has been served by the international airline industry which has contributed in the creation of a global economy.
As many authors have researched about social networking no such book or an article has described social networking impact in the Airline industry perspective. A better understanding of social networking has been brought out in this paper. Evaluation of social networking with the airline industry throughout this research will be an essential platform since most of the company’s fear from embracing social networking.
The impact of social media on airlines and the directions for successful deployment of social media have been detailed in the report. The aim of this report is to educate and help Airline companies to formulate strategic responses for a brand and distribute opportunities since social networking has being taken into consideration as a marketing tool. Sharing and gathering of exclusive information through social networking helps to decrease the advertising budgets and in return increase the revenue and build brand loyalty.

Methodology of the Research

The intention of this research is to prove that the Airline industry has a great potential in social networking as it can’t be ignored in 2010. As few major airlines such as JetBlue, Virgin America and British Airways have started social networking which has changed their process fundamentally by improving customer satisfaction, reducing costs and increasing brand loyalty.
Through an inclusive literature review by following academic literature, white papers, popular media, journal articles and books, the following areas which are associated with social networking on the Airline industry have been explored
Critical research about social networking emergence with the purpose to establish the potential impact of it on the Airline industry

What are the Advantages are there by using Digital Technologies in Aviation Industry?
Airports are contending with increasing passenger numbers and digital technology should help in terms of airports’ ability to handle enhanced capacity and in terms of operational flexibility. These factors should help to improve passenger experience as the process becomes much more seamless, which will in turn help to drive revenue generation for airports. This will involve airports investing in digital technology in the short term, but the longer-term benefits as the report outlines, are manifest.
Driven by the increasing number of flights and passengers taking to the skies each and every day, airport operators from across the world have begun to evaluate the efficiency of their respective operations. Determined to introduce enhancements to their processes and improve productivity, all the while maintaining a high level of security, the answer for a number of operator’s lies with digitalisation. From smart baggage handling systems to biometric security, block chain technology and the deployment of artificial intelligence and robotics, Digital technologies are not only dramatically changing how airports operate but are also impacting the Passenger experience. If you look at the Middle East specifically, the airspace is highly congested and the airports are competing with each other.
Technology is constantly evolving as a way for them to differentiate in what they offer. A long-standing player within the connected airport market, Honeywell’s latest endeavour for smart airport technology is the Honeywell NAVITAS software suite. Designed to enhance the safety and efficiency of airside operations, the suite’s modules integrate air and ground traffic control with maintenance operations. This includes modules Tower Manager, Engineering Manager, Surface Manager and Performance Manager.
The IT infrastructure in airports is evolving and it is catching up with the times. Airport operators are focusing not only on the passenger experience, but are also realising the fact that the employee experience is critical. Any introduction of new technology or solutions is typically a shift from the baseline it is currently at, up to the next level. In that process, what they [airport operators] would like to do is minimise any risk of compromising on safety.
Likewise, when you look in the terminal buildings, it is the passenger experience that matters most and counts a lot. Any introduction of a digital experience has to ensure that the passenger can really feel it and see the benefit as well.
It can allow airports to be more active and use new solutions with greater efficiency for instance and analytics and virtual modelling can support in monitoring passenger movements. Digital Technology appears to be the new nerve centre of aviation alteration and the succeeding increase.

Barkha Mishra MBA Manager Aviation AirCrews Aviation Pvt Ltd